
Car Dealer Power is an independent survey aiming to gain the opinions of the UK’s car dealers on all aspects of the manufacturers they represent. Dealers were asked to rate their respective marques in areas crucial to the success of any franchise including aftersales support, supply of cars, stock levels and warranty offers.
After dealers delivered their verdict, an overall average score was calculated for each manufacturer. Nissan’s 91% rating handed the UK’s biggest car maker a resounding victory over all 26 rivals - 13% more than second placed Kia.
Car Dealer Magazine comments: “Nissan wins our Car Dealer Power by an absolute landslide. Scoring an incredible six ‘Faultless’ average scores is an amazing achievement.”
One Nissan dealer quoted in the Car Dealer Magazine feature explains why his business is so successful: “The Pixo was a good addition to the range, the Note continues to sell well and the Qashqai is just a dream. Buyers love it and that’s because we can offer good deals on it and, at the end of the day, it’s a great car.”
Nissan’s complete scorecard is shown below, showing the average ratings awarded by dealers in each category.
| Faultless | Excellent | Good | Average | Poor | |
| Finance offers | • | ||||
| Warranty offers | • | ||||
| Aftersales support | • | ||||
| Supply of cars | • | ||||
| Forward planning | • | ||||
| Stock levels | • | ||||
| Requirements made on you | • | ||||
| Bonus structure | • | ||||
| Return on investment | • |
